Google Ads Strategy
for the Mexican Market
A performance-driven search advertising strategy to accelerate LiveKid's growth across Mexico — built by an agency that operates on the ground.
Reaching Mexico's childcare decision-makers — right when they're searching.
Following our February 11th conversation, we've put together a Google Ads strategy tailored to LiveKid's expansion objectives in Mexico. This proposal covers campaign architecture, keyword strategy, budget allocation, and the ongoing management framework to turn search traffic into qualified demos and trial signups.
High-Intent Search Capture
Target nursery and kindergarten administrators actively searching for management software — people who are problem-aware and ready to evaluate solutions like LiveKid.
Bilingual, Mexico-First
Primary campaigns in Spanish targeting Mexican search behavior, with a secondary English test campaign. Localized ad copy and landing page recommendations included.
Performance-Focused
Campaigns optimized for demo requests and free trial signups — not vanity clicks. Monthly reporting tied to qualified leads, cost-per-opportunity, and conversion funnel performance.
Scalable Foundation
Built to start lean at $1,000/month in ad spend, with campaign architecture designed to scale into higher budgets and additional markets (Peru, Colombia) as results prove out.
What We Understand About LiveKid
Three campaigns. One clear objective.
We're structuring the account around three distinct campaign types. The primary Spanish-language search campaign will receive the majority of budget, with smaller allocations to test English search and competitor conquesting.
Spanish-Language High-Intent Search
The core campaign targeting childcare administrators in Mexico who are searching in Spanish for management, billing, and communication software. These are high-intent, problem-aware searchers ready to evaluate solutions.
Ad Group 1 — Management / Administration Software
Ad Group 2 — Billing / Payment Solutions
Ad Group 3 — Communication / Safety / Attendance
English-Language Search (Mexico)
A lean test campaign targeting English-language search terms within Mexico. Based on our research, English childcare software terms can sometimes outperform Spanish in raw search volume — likely driven by international school administrators and bilingual decision-makers.
Competitor Conquesting
Selectively target people searching for competing platforms. This positions LiveKid as the local, Spanish-native alternative to primarily US-focused competitors who may not serve the Mexican market well.
$1,000 USD / month in ad spend
We recommend starting at $1,000/month — enough to generate meaningful data across campaigns without overcommitting before we have performance benchmarks. Here's how we'd allocate it:
Est. Monthly Clicks
1,000 – 3,300
Based on estimated CPC of $0.30–$1.00 for low-competition Mexican keywords. Actual performance will refine these projections.
Conversion Goal
Demo & Trial Signups
All campaigns optimized toward qualified actions — not vanity traffic. We'll implement conversion tracking from day one to measure cost per lead.
From kickoff to live campaigns in 2–3 weeks.
Here's how the engagement unfolds. We move quickly without cutting corners — campaigns are built right from the start.
Onboarding & Account Setup
Campaign Build & Ad Creation
Landing Page Recommendations
Launch & Initial Monitoring
Optimization, Reporting & Strategy
Clear pricing. No surprises.
Our pricing includes complete campaign setup, ongoing management, optimization, and the monthly reporting and strategy calls you've outlined as priorities.
Complete account build, tracking infrastructure, and campaign launch — everything needed to go from zero to live.
- Google Ads account setup or audit
- Conversion tracking (GTM integration)
- Full campaign architecture & build
- Keyword research & segmentation
- Bilingual ad copywriting (Spanish + English)
- Audience & geo-targeting setup
- Landing page audit & recommendations
- Negative keyword strategy
Ongoing campaign management, optimization, and the monthly reporting cadence you need. Billed as $500/month or 25% of ad spend — whichever is greater.
- Weekly campaign optimization & bid management
- Monthly performance report
- Monthly strategy call (results review + recommendations)
- Ongoing ad copy testing & refinement
- Search term analysis & negative keyword updates
- Budget allocation optimization across campaigns
- Competitor monitoring & recommendations
- 3-month minimum commitment
Ad spend ($1,000/month) is billed directly to your Google payment profile — not through us. Ongoing monthly cost after setup: $1,500 ($500 management + $1,000 ad spend).
Visual inspiration for campaign creatives.
While final ad creatives will be developed during the campaign build phase, here's a sense of the direction for both Search and Display/Social placements. These are reference examples — not final proposed ads.
Your partner on the ground in Mexico.
Managing Google Ads in a market you're still learning requires more than a media buyer — it requires a strategic partner who understands the cultural, linguistic, and behavioral landscape from the inside.
Mexico-Based Agency
We live and work in Mexico. We understand Mexican search behavior, regional nuances, and the cultural context that makes ad copy convert — or fall flat.
LATAM Network
We have a sister agency in Peru and established contacts in Colombia. When you're ready to expand beyond Mexico, the infrastructure is already in place.
Bilingual Fluency
Not just translation — true bicultural marketing. Our team creates Spanish ad copy that sounds native, not translated, while maintaining strategic precision.
Monthly Reports & Calls
You asked for monthly reporting and strategy meetings — that's how we operate by default. Full transparency, consistent communication, proactive recommendations.
B2B SaaS Experience
We understand that LiveKid's success metric isn't clicks — it's qualified demos that convert to retained subscribers. Every campaign decision serves that outcome.
Long-Term Partnership
We're structured for the ongoing strategic + operational collaboration you're looking for — not a project-and-disappear engagement.
Ready to move forward?
If this strategy aligns with what you're looking for, here's how we get started.
Book a Follow-Up Call
Agreement & Onboarding Payment
We Get to Work
Let's get LiveKid in front of
Mexico's childcare leaders.
Book a time with our team to discuss this proposal and kick things off.
Schedule a Call