Marketing Strategy Proposal

Thank you for the opportunity to present this comprehensive marketing proposal for San Miguel Properties. Following our productive conversation, we've developed a strategic approach that directly addresses your goals for social media management, content production, professional profile development, and multi-platform marketing integration.

Your Vision: You're undertaking significant digital transformation—migrating your website to a modern platform, establishing professional social media profiles for your key team members, launching a YouTube channel, and building a cohesive content strategy that integrates social media with email marketing and paid campaigns.

Our Strategic Approach: Elūvia Marketing specializes in serving luxury and premium brands in Central Mexico with authentic bilingual capability and sophisticated content production. We understand you can provide raw content—our expertise lies in professional video editing, post production, strategic scheduling, and transforming your content into polished, conversion-focused marketing assets.

This proposal outlines a comprehensive solution designed to support your team's content creation efforts while delivering the professional production quality, strategic scheduling, and multi-platform management you need to dominate San Miguel's competitive real estate market.

Based on our meeting discussion, we've structured a comprehensive service package that addresses your specific needs—from video production to professional profile management:

San Miguel de Allende's real estate market requires sophisticated audience segmentation and culturally-nuanced messaging. Our campaign strategy targets three distinct buyer personas with tailored content:

Strategic Campaign Types

Note: All content will feature your actual properties, team members, and San Miguel locations with professional quality and strategic messaging designed to position San Miguel Properties as the definitive real estate authority.

Our phased approach ensures smooth integration with your ongoing website migration and content production workflow:

This comprehensive marketing program represents a strategic investment in building San Miguel Properties' digital dominance across multiple platforms:

Professional Video Production: Video editing and post-production is our specialty. We transform raw content into polished, professional assets that compete with the best in the market—exactly the Jennifer Gallagher-level quality you're seeking.

Support-Focused Model: We understand you're creating content internally. Our role is to amplify your efforts—handling the technical production, strategic scheduling, platform management, and optimization so your team can focus on what they do best: selling real estate.

Multi-Platform Expertise: Managing 7+ social profiles plus YouTube requires systematic workflow and platform-specific optimization. We've built processes specifically for real estate brands managing multiple agent profiles alongside company accounts.

Bicultural Capability: We create authentic content in both English and Spanish, understanding the cultural nuances that resonate with international buyers, local professionals, and the diverse San Miguel market.

Local Presence: Based in San Miguel de Allende with our office on Calzada de La Aurora, we understand the seasonal rhythms, cultural moments, and market dynamics that impact your business. We're not remote contractors—we're your local marketing team.

Integration Specialists: From social media to email marketing to paid campaigns, we ensure consistent messaging and maximum content ROI across every touchpoint in your marketing ecosystem.