Confidential Proposal
This document is intended for Valarte PV · Paris Ballesteros
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This document is intended for Valarte PV · Paris Ballesteros
A full-funnel Google Search & Meta Ads program engineered to accelerate Valarte PV's sell-out—leveraging immediate delivery as the decisive competitive edge.
Valarte PV sits in a rare position: move-in-ready luxury condos in a neighborhood where most competitors are still in preventa. Paid media can turn that timing advantage into a closed sell-out—but only with the right targeting and messaging architecture.
Every competing project in Versalles/Fluvial—Central Residences, Metria, España 316, Aymara—leads with the same rooftop pool and lifestyle visuals. None of them can say "move in this month." Valarte can. That single differentiator, communicated at the right moment to the right buyer, is the mechanism that drives urgency and accelerates absorption of your final 22 units.
98% construction complete with March 2026 full finalization. Buyers can close now—no construction risk, no waiting. This eliminates the #1 objection in the local market.
16-seat cinema, coworking space, infinity lap pool, rooftop lounge, gym, pilates studio, pet zone, ludoteca, lounge bar, bakery & café. Competitors have pools. Valarte has a lifestyle.
Aircrete (AAC) + Cempanel construction means quieter interiors, superior thermal comfort, and reduced maintenance costs—powerful proof points for international buyers and retirees.
Package reception, restaurant reservations, airport transfer coordination, security. This is not just a condo—it's a managed lifestyle, critical for seasonal and international residents.
Av. Fluvial Vallarta 185. Walkable to the restaurant corridor, services, and the energy of one of Puerto Vallarta's most sought-after residential neighborhoods.
Your proprietary CRM enables real-time lead scoring and broker routing. We build our campaign attribution directly into this pipeline to optimize for qualified milestones, not raw form fills.
We analyzed all six named competitors plus additional projects in the Versalles/Fluvial market. The pattern is clear: nearly every rival is selling a promise. Valarte is selling a reality.
| Development | Delivery Status | Units | Price Anchor | Intl. Buyer Funnel | Valarte's Edge |
|---|---|---|---|---|---|
| ✦ Valarte PV | Move-In Ready | 22 remaining | $5.0M–$11.5M MXN | USD inventory + US/CA phone | Only ready-now project in the zone |
| Central Residences | Preventa | 47 | from $296K USD | USD anchor + Zoom funnel | Construction risk, no immediate deed |
| Metria Versalles | Preventa | 39 | ~$150K USD/unit | Partial English | Lower price point, no concierge, preventa |
| Timone Sky Tower | Active Sales | — | from ~$199K USD | English site version | Valarte wins: cinema + coworking + concierge |
| Aymara / Versalles Living | Est. Q1 2027 | 43+ | Mid-MXN | EN/ES brochures | "No waiting, no construction risk" |
| España 316 | Pre-construction | 33–36 | ~$375K USD | English listing pages | Higher price, no delivery certainty |
| Habitat Fluvial (GOVA) | Active | — | — | English version | Same developer—must segment as "luxury + ready" |
Selling 22 units requires precision, not volume. We target three distinct buyer segments with separate messaging, landing pages, and qualification flows—ensuring every peso of ad spend reaches someone with genuine purchase intent.
Domestic buyers from Guadalajara, CDMX, Monterrey, and within Jalisco who are actively searching for move-in-ready premium condos. They value immediate delivery, parking, security, and a complete amenity offer. Price in MXN is essential to them—they buy in pesos and want transparent pricing without conversion friction.
North American buyers seeking a turnkey, move-in-ready property in coastal Mexico with predictable HOA, strong security, walkable neighborhood, and concierge-level services. Legal clarity around fideicomiso (bank trust) is a major trust factor. They want to buy with confidence—Valarte's 98% completion and immediate deed availability removes the single biggest perceived risk in this market.
Buyers evaluating the rental income potential and capital appreciation of a Versalles/Fluvial property. They respond to HOA cost transparency (MXN $62/m²), rental-readiness of the unit and building, and neighborhood demand narratives. Master broker relationships (as mentioned in your brief) are an important trust signal for this segment. We do not make return guarantees—instead we lead with features that support their own investment thesis.
Search captures intent that already exists. When someone types "condos for sale Puerto Vallarta" or "departamentos en venta Versalles," they have already decided to buy—we just need to make sure Valarte is the answer they find.
Final selection validated in Google Keyword Planner at kickoff. Match types: Exact + Phrase first; Broad only after offline conversion signals are live.
Meta's job in this campaign is not to replace Search—it's to prime buyers before they search, retarget those who've shown intent, and expand reach via lookalike audiences built from your RAMP CRM qualified leads.
The average luxury condo buyer doesn't buy the first time they see an ad. Meta creates the repeated exposure that moves Valarte from "something I saw once" to "the property I keep thinking about." Combined with strong retargeting of your website, inventory, and floor plan visitors, Meta becomes your most cost-efficient tool for warming qualified leads before they ever speak to a broker.
Urgency and certainty. While competitors sell a future, Valarte delivers a present. Creative hook: "22 units. All move-in ready. How many are left when you finish scrolling?" Drives immediate action from high-intent buyers.
Walk-through style Reels showing cinema room, coworking space, infinity pool, rooftop lounge, gym—all in one building. Position as "the building that does everything." Converts lifestyle scrollers into qualified inquiries.
Trust-building content specifically for US/Canada buyers addressing fideicomiso, USD pricing, remote close process, and Zoom tour availability. Removes the biggest barrier to international purchase decisions.
Mexico: Jalisco + major metro feeders. Homeowners/investors. High-income proxies.
US: CA, TX, AZ, WA. PV affinity travelers. Expat/retire in Mexico interest.
Canada: BC, AB, ON. Mexico travel affinity + winter escape behavior.
Website visitors · Inventory PDF openers · Floor plan downloaders · "Schedule a call" starters · Video viewers (50%+) · IG post engagers · Lead form openers
These audiences have already raised their hand. Retargeting them costs a fraction of cold prospecting.
Built from RAMP CRM data: closed deals, qualified appointments, reservation milestones. 1%–3% LAL audiences activated after Month 1 once enough conversion signal is available.
Requires Conversions API + offline event integration to be effective.
Every ad leads with Valarte's decisive differentiator. Here are proposal-ready copy examples for each platform and audience segment. All final copy is subject to your review and legal compliance check before launch.
Live steps from Versalles & Fluvial. Cinema room, coworking, infinity lap pool, rooftop lounge, concierge services. Only 22 residences remain. Schedule your private tour today—in person or Zoom.
Schedule a TourVive entre Versalles y Fluvial con amenidades tipo resort: alberca infinity, coworking, cine 16 butacas, gym, roof 360°. Escrituración inmediata. Últimas unidades disponibles.
Agenda Tu CitaWe handle all creative production—copywriting, design, video editing, A/B testing. To do that well, we need the following raw assets from your team:
Building tour covering amenities: cinema, pool, coworking, rooftop. 2–4 minutes raw footage minimum.
High-res photos of all amenity spaces, sample units, building exterior, and rooftop views.
Clean PDF or PNG floor plans for all remaining 22 units. Current + updated availability.
Current inventory table with MXN pricing, USD equivalent (Banxico FIX date-stamped), and unit status.
Names, photos, and languages spoken for brokers who will handle US/Canada inquiries.
Confirmed MXN/m² maintenance fee, inclusions list, and concierge service descriptions for ad copy.
Luxury real estate does not close on form fills—it closes through calls, WhatsApp, Zoom tours, and notary appointments. If our ad optimization only sees form fills, it will optimize for the wrong thing. Here's how we build the attribution loop that matters.
Google / Meta
EN or ES, segmented
UTM + GCLID captured
Call / WhatsApp / Zoom
Offline conversion imported
We don't launch ads on Day 1. We build the foundation first so that every peso of ad spend is tracked, attributed, and optimizable. Here's exactly how we go from kickoff to full-scale unit absorption.
We structure our fees to align with your goal: sell 22 units, not produce reports. Ad spend flows directly to the platforms and is billed separately—you always know exactly where every peso goes.
Planning ranges only. CPL validated at kickoff with Keyword Planner + first-week data. Lead-to-sale rate improves significantly with strong broker follow-up and RAMP offline conversion integration.
The scenario numbers above are directional planning tools built from industry benchmark data — not forecasts specific to Valarte PV. Here's exactly what that means:
What actually validates these numbers: Keyword Planner access inside your Google Ads account at kickoff, plus the first 2–4 weeks of live search term and CPL data. We will revise all projections in your Month 1 review with real numbers from your specific market, language split, and audience mix. Plan with these figures — don't commit your full budget to them.
We've designed this engagement so we can move from proposal acceptance to live ads in under three weeks. Here's the exact sequence.
We won't promise you 22 sales. What we will promise is a paid media system built to give Valarte's most powerful differentiator—immediate delivery—the visibility and urgency it deserves in front of the buyers most likely to act on it. Every decision we make is traceable, every peso is accounted for, and every optimization is tied to milestones that matter: qualified appointments, reservations, and closings—not vanity metrics.
Eluvia Marketing · San Miguel de Allende, México · emkt.mx
Prepared by Steve Lepore, Director of SEO
Eluvia Marketing · [email protected]
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